ABOUT HARBINGER
Harbinger Media is an independent creative-production and media company working across story, production, post-production, creative technology, and operational systems.
We bring creative direction and technical discipline together—helping clients make stronger work, build clearer workflows, and navigate a changing production landscape.
OUR APPROACH
Harbinger was built around a simple idea: strong creative work depends on both vision and structure.
Rather than treating production, post-production, technology, and workflow as separate disciplines, we connect them. That integrated perspective allows us to solve the immediate creative challenge while also improving how the work moves from idea to delivery.
Our role changes with the project. We can lead production, strengthen post, design a workflow, evaluate emerging tools, or help a team build the capability to do more for itself.
OPERATING PRINCIPLES
01 — STORY BEFORE TOOLS
Technology should serve the idea, audience, and intended experience.
02 — SYSTEMS ENABLE CREATIVITY
Clear workflows create more room for strong decisions and better work.
03 — HUMAN JUDGMENT REMAINS CENTRAL
Emerging tools are most valuable when guided by experience, context, and accountability.
04 — BUILD FOR HANDOFF
The process should remain understandable, maintainable, and useful after delivery.
LEADERSHIP
Setty McIntosh is the Founder and Creative Director of Harbinger Media Group Inc., bringing more than two decades of experience across post-production, motion design, media technology, and creative operations. His work spans entertainment, education, and global brands, with a focus on building smarter production systems and helping organizations adopt emerging creative technologies.
SELECTED CREDENTIALS
Former Multimedia Director, CUNY Craig Newmark Graduate School of Journalism • Former Editor, Viacom, VH1, and CBS • NYC and NYS MBE-certified business owner
SELECTED EXPERIENCE
Google • Coca-Cola • Christian Dior • Benefit Cosmetics • MTV • VH1 • BET • American Express • Motorola
EDUCATION & KNOWLEDGE SHARING
A longtime editor, multimedia leader, and creative technologist, Setty develops production workflows, mentors creative professionals, and translates AI and emerging production tools into practical systems for media teams and organizations.
MBE & PROCUREMENT
Harbinger’s institutional offering supports government, education, nonprofit, and procurement-led partners across production, post-production, creative technology, workflow design, and training.
Harbinger Media Group Inc. is certified as a Minority-Owned Business Enterprise with New York State and New York City and is NYC SBE certified and active in SAM.gov. Relevant classifications include NAICS 512110, 512191, and 541810, and NIGP 91582 and 91578.